How to market your dog training business - Friday 16 March 2018, 14:00 (GMT)

How to market your dog training business - Friday 16 March 2018, 14:00 (GMT)

£25.00

Date:     Friday 16 March 2018
Time:     14:00 (GMT)
Venue:  At your computer
Level:    Beginner

This practical webinar will focus on the nuts and bolts of key marketing techniques and tools that will help you and your business.

Marketing has a lot in common with dog training! At its core is understanding what makes people tick, and tapping into this to gain the desired behaviour – such as signing up for your dog training classes or behaviour consultations. It also shares a fair number of ‘armchair experts’ who (just like dog training) are happy to provide marketing advice. Whilst it is often well-meaning, it isn’t necessarily the best advice and may end up costing you time and money which could be spent more effectively elsewhere.

If you’re not sure how to promote your business and differentiate yourself from competitors, and are feeling frustrated and confused about where to focus your marketing efforts, this webinar is for you.

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Description

Webinar summary

How to market your dog training business

Date:     Friday 16 March 2018
Time:     14:00 (GMT)
Venue:  At your computer
Level:    Beginner

This practical webinar will focus on the nuts and bolts of key marketing techniques and tools that will help you and your business.

Marketing has a lot in common with dog training! At its core is understanding what makes people tick, and tapping into this to gain the desired behaviour – such as signing up for your dog training classes or behaviour consultations. It also shares a fair number of ‘armchair experts’ who (just like dog training) are happy to provide marketing advice. Whilst it is often well-meaning, it isn’t necessarily the best advice and may end up costing you time and money which could be spent more effectively elsewhere.

If you’re not sure how to promote your business and differentiate yourself from competitors, and are feeling frustrated and confused about where to focus your marketing efforts, this webinar is for you.

Learning objectives

By the end of the webinar, you will understand:

  • ‘Planet Dog’
    • An overview of the dog/pet market in the UK
    • Key trends
    • Demographics
  • What is marketing
    • An overview of the science of marketing
    • Adopting a customer-centric approach
    • How to apply marketing principles to your business
  • The ABC of marketing
    • The marketing version of Antecedent: Behaviour, Consequence!
  • Your business and the market:
    • Identifying where your business fits in your local market
  • Brand ‘YOU’
    • Developing a compelling and powerful brand
  • Pricing and Perception:
    • The importance of price
  • Competition:
    • Threat or opportunity?
  • Marketing channels that work
    • Overview of marketing channels
    • Online tools
    • Public relations
  • “Think big, start small, act fast”
    • How micro-businesses can compete with the ‘big boys’

Each attendee will also receive a Certificate of attendance after the webinar.

If you’re unable to attend, don’t worry! Each paid registrant will also have access to a recording of the webinar which will be available for 21 days post-event.