How to market your dog training business - recorded webinar

How to market your dog training business - recorded webinar

£25.00

Missed our How to Market your Dog Training Business webinar? Don’t worry we’ve got you covered.

Marketing has a lot in common with dog training! At its core is understanding what makes people tick, and tapping into this to gain the desired behaviour – such as signing up for your dog training classes or behaviour consultations. This practical webinar focuses on the nuts and bolts of key marketing techniques and tools that will help you and your business.

All our webinars are recorded and available to purchase post-event.  Simply add it to your basket, complete checkout and you’ll receive access to the full webinar bundle, including the webinar recording, PDFs of the handouts and a CPD certificate.

 

In stock

SKU: MKTRec_160318 Category:

Description

Webinar recording

How to market your dog training business

This practical webinar focuses on the nuts and bolts of key marketing techniques and tools that will help you and your business.

Marketing has a lot in common with dog training! At its core is understanding what makes people tick, and tapping into this to gain the desired behaviour – such as signing up for your dog training classes or behaviour consultations. It also shares a fair number of ‘armchair experts’ who (just like dog training) are happy to provide marketing advice. Whilst it is often well-meaning, it isn’t necessarily the best advice and may end up costing you time and money which could be spent more effectively elsewhere.

If you’re not sure how to promote your business and differentiate yourself from competitors, and are feeling frustrated and confused about where to focus your marketing efforts, this webinar is for you.

What’s covered?

The webinar recording lasts just under 90 minutes and covers:

  • ‘Planet Dog’
    • An overview of the dog/pet market in the UK
    • Key trends
    • Demographics
  • What is marketing
    • An overview of the science of marketing
    • Adopting a customer-centric approach
    • How to apply marketing principles to your business
  • The ABC of marketing
    • The marketing version of Antecedent: Behaviour, Consequence!
  • Your business and the market:
    • Identifying where your business fits in your local market
  • Brand ‘YOU’
    • Developing a compelling and powerful brand
  • Pricing and Perception:
    • The importance of price
  • Competition:
    • Threat or opportunity?
  • Marketing channels that work
    • Overview of marketing channels
    • Online tools
    • Public relations
  • “Think big, start small, act fast”
    • How micro-businesses can compete with the ‘big boys’